The Director of Advertising and marketing and Communication at Fly Gabon, Angele Boundono, has mentioned the airline’s determination to broaden into Lagos is pushed by Nigeria’s huge market measurement and robust journey tradition.
Talking in an interview on ARISE Information on Tuesday, Boundono described Nigeria as a key strategic vacation spot, highlighting its inhabitants and {economic} exercise as main pull components.
“Nigeria is a really huge market… over 200 million folks.”
She defined that whereas Fly Gabon has operated for over 20 years inside Central Africa, its enlargement into Nigeria marks a deliberate transfer into a bigger and extra dynamic aviation market.
“We’ve been in that enterprise for over 20 years now.”
In keeping with her, the airline adopted a gradual development path ranging from regional routes earlier than getting into main hubs like Lagos.
“We’ve expanded slowly… from Cotonou to Johannesburg, then Port Harcourt, and now Lagos.”
Boundono contrasted Nigeria’s scale with that of Gabon, noting that the distinction in inhabitants underscores the chance Nigeria presents.
“Gabon is a really small nation… solely 2 million folks.”
She added that Nigerians’ repute for frequent journey throughout enterprise, commerce, and private causes makes the market much more engaging.
“Nigerians are nice vacationers… there’s plenty of merchants, company vacationers, and people.”
Whereas the airline initially entered Nigeria via Port Harcourt to serve oil and fuel site visitors, she mentioned Lagos provides a broader and extra numerous buyer base.
“For us to broaden… it was logical to decide on Lagos as our greatest market.”
Boundono emphasised that the transfer into Lagos was rigorously deliberate over time, not a spontaneous determination.
“We’ve been getting ready that launch for over two years.”
She concluded that Fly Gabon’s Lagos entry displays its ambition to scale past Central Africa and faucet into one in every of Africa’s most important journey markets.
By Ojo Triumph
Times Nigeria