Mizar Energies has won the Award for Excellence in Consumer Value and Transparency at the 2026 Annual Brands and Marketing Conference and Awards organised by the Brand Journalists Association of Nigeria (BJAN), barely a month after entering Nigeria’s petroleum retail market.
The recognition highlights the company’s commitment to accurate fuel measurement, product quality, transparent pricing and dependable supply amid persistent consumer concerns over short-changing and product adulteration in the downstream petroleum sector.
The award was presented on Friday, November 6, 2026, at the BJAN conference in Lagos, which attracted marketing communications professionals, business executives, brand managers and industry stakeholders.
Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), formally commenced retail operations with the launch of its first filling station along the Lagos–Badagry Expressway.
Reacting to the award, Richard Arokoyo, Head of Commercial and Operations at Mizar Eridanus Energy Limited, described the recognition as an endorsement of the company’s commitment to delivering measurable value to consumers.
He said the company’s retail business was built on more than 15 years of experience supplying petroleum products to businesses in the logistics, energy, pharmaceutical, manufacturing and food sectors.
According to him, the experience strengthened the company’s emphasis on accurate measurement, reliability and transparency, standards it is now extending to individual motorists.
“Business customers don’t give you credit for good intentions. They check the numbers, and they stay only if every litre is delivered as promised and every price is clear. That’s the standard we’ve worked to, and it’s the only way we know how to work,” Arokoyo said.
He added that motorists deserved the same accountability and service standards traditionally demanded by corporate customers.
The company’s inaugural retail station, located at Km 45, Agogo Igbala, along the Lagos–Badagry Expressway, serves private motorists, commercial transport operators, logistics businesses and long-distance travellers.
The facility dispenses Premium Motor Spirit (PMS) and Automotive Gas Oil (AGO), with quality assurance procedures designed to ensure compliance with established industry standards.
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According to the company, its dispensing pumps are calibrated and sealed in line with Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) requirements, with quarterly verification procedures to maintain measurement accuracy.
Products delivered to the station also undergo quality checks against supplier certificates before being approved for sale.
Mizar Energies said its retail operations were supported by established petroleum sourcing relationships, storage and logistics infrastructure to strengthen inventory management and minimise supply disruptions.
The company also maintains clearly displayed pump prices and customer service procedures aimed at improving accountability and consumer confidence.
Benjamin Ekwerelam, Group Chief Executive Officer of Mizar Eridanus Holdings Limited, said transparency and operational consistency would remain central to the company’s expansion strategy.
“What you pay for is exactly what you get — a litre from us is a litre, accurately measured and properly tested, every time. That is the standard this group is built on, and it is the standard we are carrying into every Mizar Energies outlet we open,” Ekwerelam stated.
He explained that the company’s entry into direct retail represented an extension of its existing midstream and downstream operations, integrating petroleum sourcing, trading, storage, distribution and consumer retail.
Mizar Energies disclosed plans to expand its retail footprint progressively, beginning with Lagos and the South-West before moving into other commercially strategic locations across Nigeria.
The expansion, it said, would be guided by operational efficiency, commercially viable locations and consistent service standards.
Meanwhile, the BJAN conference featured a keynote address by ‘Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, who challenged advertising agencies to demonstrate greater value as artificial intelligence transforms the marketing communications industry.
Akinwunmi argued that AI-powered applications were increasingly capable of performing functions traditionally associated with advertising agencies, including consumer research, copywriting, creative development and strategic analysis.
He urged agencies to focus on strategic thinking, consumer understanding and measurable business outcomes to remain relevant.
For Mizar Energies, the BJAN recognition represents an early milestone as it seeks to build a competitive petroleum retail business around product integrity, accurate dispensing, transparent pricing and reliable supply.