Nigeria’s new Adidas partnership has placed the country among the world’s most valuable national team kit deals, with the agreement reportedly worth $8.5 million annually.
The deal puts Nigeria 10th on the global ranking despite a difficult period for the country’s national teams. The Super Eagles missed out on the 2026 World Cup, while the Super Falcons failed to secure qualification for the 2027 Women’s World Cup.
Nigeria’s latest agreement represents a major financial increase from its previous partnership with Nike. That deal reportedly provided $500,000 in annual cash payments alongside about $1 million worth of equipment.
What Nigeria’s Adidas deal includes
Under the new agreement, the Nigeria Football Federation is expected to receive $8.5 million each year in a combination of cash and equipment.
The package reportedly consists of $4.5 million in cash and $4 million worth of equipment for Nigeria’s national teams. The NFF will also receive a 20 per cent royalty from merchandise sales, meaning the partnership could generate additional revenue beyond the stated annual value.
According to the NFF, the agreement represents the biggest national-team kit deal in Africa.
Nigeria’s position is particularly notable because its commercial appeal remains strong even without recent success on the pitch.
How Nigeria compares globally
Nigeria’s reported $8.5 million annual deal places it behind nine other major football nations.
9. Netherlands — $12m (Nike)
The Netherlands’ long-standing partnership with Nike covers its senior men’s and women’s teams, youth programmes and other football activities. The relationship began in 1996 and has continued into its 30th year, with the agreement reportedly valued at $12 million annually.
8. Portugal — $15m (Puma)
Portugal switched from Nike to Puma in January 2025 after 27 years with the American sportswear company. The agreement covers the men’s and women’s national teams as well as futsal, beach soccer and e-sports, with an estimated annual value of $15 million.
7. Italy — $26.4m (Adidas)
Italy’s Adidas partnership is reportedly worth about €23 million annually, equivalent to roughly $26.4 million. The agreement covers the country’s men’s, women’s and youth teams, along with its futsal, beach soccer and esports programmes.
6. Argentina — $30m (Adidas)
Argentina receives an estimated $30 million annually from Adidas. The relationship between the sportswear manufacturer and the Argentine Football Association dates back to 2001 and has remained one of the most recognisable partnerships in international football.
5. England — $44m (Nike)
England’s extended Nike agreement was reported at £400 million over 12 years, translating to roughly £33 million annually or about $44 million. The deal covers England’s national teams and is regarded as the Football Association’s most valuable kit sponsorship arrangement.
4. United States — over $50m (Nike)
US Soccer reportedly earns more than $50 million per season from Nike. The partnership, which began in 1995, covers the organisation’s various national-team programmes, including the senior men’s and women’s sides, youth, para, futsal and beach teams.
3. Brazil — $100m (Nike)
Brazil’s extended Nike partnership is reportedly worth approximately $100 million per year and runs through 2038. The agreement also includes royalties from national-team shirt sales and gives the Brazilian Football Confederation expanded rights to license products and operate stores around the world.
2. Germany — $105.68m (Nike)
Germany will begin its Nike partnership in 2027 after ending a relationship with Adidas that had lasted more than seven decades. The Nike agreement is reportedly worth €100 million, or approximately $105.68 million, annually and will run through 2034.
Germany’s 2026 World Cup campaign will therefore be its final major tournament wearing Adidas before Nike takes over the following year.
1. France — $105.68m (Nike)
France’s renewed Nike agreement is also reportedly valued at €100 million, equivalent to about $105.68 million annually. The deal runs from 2026 to 2034 and keeps Nike as the technical supplier for France’s men’s and women’s national teams.
Based on the reported annual figures, France and Germany sit level at the top, while Nigeria’s $8.5 million agreement places the country firmly inside the global top 10.
For the NFF, the size of the new partnership offers an important commercial boost and highlights the continued international value attached to Nigeria’s football identity, even as the national teams work to recover from recent qualification setbacks.