In the US, Peacock alone costs $10.99 a month, while YouTube Premium starts at $8.99 a month and already includes ad-free viewing, background play, downloads and YouTube Music.
Once bundled, subscribers can stream Peacock’s live sport, films and shows without leaving YouTube — the NFL, the Olympics, the NBA, MLB, college football and basketball, the Premier League, the WNBA, the Kentucky Derby and golf, plus shows such as “Love Island USA,” the “Real Housewives” franchise, “Law & Order: SVU,” “Saturday Night Live,” “The Traitors” and “The Office,” alongside Universal films including the “Minions” franchise.
Today, we’re announcing that starting in early 2027, @YouTube Premium subscribers in the U.S. will get @peacock Premium included with their membership. ???? ????
We’re excited to expand our partnership with @NBCUniversal, bringing new benefits to YouTube Premium members and… pic.twitter.com/1KjZatJTzj
— Neal Mohan (@nealmohan) July 27, 2026
International bundles and Peacock plan upgrades are also planned. Separately, Peacock Premium will launch as a standalone add-on via YouTube Primetime Channels later this summer; Peacock Premium Plus has been available there since late June.
Numbers Game
YouTube Premium has more than 125 million global subscribers versus Peacock’s 48 million paying US users as of 30 June. NBCUniversal said Peacock turned profitable for the first time last quarter, and Comcast expects that to hold annually, with some quarterly swings.
The deal also extends NBCUniversal’s multi-year YouTube TV distribution agreement, last renewed in October 2025, with terms undisclosed. It stretches distribution of YouTube, YouTube TV and YouTube Premium on Comcast’s Xfinity and Xumo platforms, and deepens advertising ties through FreeWheel, letting NBCUniversal monetise Peacock ads on YouTube.
NBCUniversal’s international services, Universal+ and Hayu, will expand via YouTube Premium in select markets. NBC Sports becomes production partner for select live sport on YouTube, building on its role in YouTube’s first live NFL broadcast last year.
How It Came Together
Talks reportedly began nine months ago after Comcast co-CEO Brian Roberts approached YouTube chief executive Neal Mohan, followed by a meeting at Google’s offices, according to a person familiar with the matter.
The tie-up lands amid wider industry upheaval: Paramount Skydance is buying Warner Bros. Discovery, Fox Corp is acquiring Roku, and Comcast is spinning off NBCUniversal within a year. Peacock already has distribution deals with Apple and Amazon.
Comcast co-CEO Mike Cavanagh said rivals have taken a “walled garden” approach, while NBCUniversal will keep seeking partnerships. Comcast shares closed up 2% on Monday, when the deal was announced.
Executives welcomed the tie-up. Mohan called it a plan “to redefine what a modern entertainment subscription can be for consumers.” NBCUniversal media group chairman Matt Strauss said it would help Peacock “accelerate its next phase of growth.”
Cavanagh said it reflects a strategy of “partnering with industry leaders to drive sustained growth.” YouTube chief business officer Mary Ellen Coe called it a way of “building a sustainable growth engine for both of our companies.”