Wait, it’s a candle? Her beeswax fruit and veggie ones look so real, you’ll want to take a bite

Jessica Gonzalez hustles behind her booth at the recent Renegade Craft Fair, frantically ringing up sales, answering questions and packaging her beeswax candles.

It’s hot on the grounds of the Los Angeles State Historic Park in April, but 35-year-old Gonzalez and her fiancé, Jordan Colindres, keep their cool as a crowd gathers to admire her Happy Organics candle collection, a homage to her family’s produce company in the Central Valley that looks like real fruits and vegetables.

“I love doing in-person events because it’s so fun to see people’s reactions,” she said a few months later. “It makes me feel good to see other people finding joy in my candles. They often say, ‘Oh, that’s really funny.’ And it is funny to have a cherry candle on top of your birthday cake.”

Judging by the smiles and charmed looks on shoppers’ faces, her produce-inspired candles are less about illuminating rooms and more about sharing the joy she sought when she first started the company in 2018.

But then, it’s hard not to smile at the playfully elegant Bosc pears, puckered mandarins and green-and-purple asparagus taper candles which range in price from $12 to $40. Some are molded into corn on the cob, celery and rhubarb shapes. Others are made to look like mushrooms, figs, tomatoes and snap peas. The most popular are the small birthday candles shaped like raspberries, cherries and blackberries, packed in molded-pulp baskets just like you’d find at the grocery store or farmers market.

Gonzalez didn’t start out as a designer. The youngest of nine children, she was born in 1991 in Salinas and later moved to Merced, where she grew up on a 10-acre farm. She studied computer science at Mills College, then worked in tech consulting in the Bay Area and eventually became the CTO of an ag-tech company. When her mother, Angela, became ill in 2016, she returned to Merced to be with her family.

When her mom died suddenly soon after she moved home, Gonzalez left the tech industry. “I wasn’t connected with what I was doing,” she said. “I wanted to find something more meaningful; something I loved. I didn’t want my ego to keep me stuck in what I studied in college. I decided to let myself try new hobbies and passions and look for joy again.”

After her mother’s death, she began working with her father, Salvador, and her uncles at the family’s apiary, where they managed more than 30 hives. (Her grandfather was also a beekeeper in Michoacán, Mexico.) Soon, she began selling their raw honey at local farmers markets. In a heartbreaking turn, her father was diagnosed with cancer a year later, so she started making cannabis-infused honey, balms and chocolates to help ease his pain.

When she saw that the beeswax candles, which last significantly longer than paraffin candles, were selling faster than the honey, she decided to focus on making candles from the leftovers from her uncles’ hives.

She was only 25, but it was a turning point. “It was one of those moments where I felt like I needed to change my path,” she said. “I needed to change everything in my life.”

When her father died in 2018, she inherited his bees and started Happy Organics, although she hadn’t planned on starting a business. After experiencing so much loss, making candles became a kind of therapy. “It felt great to work with my hands again, something I thought I’d never have time for,” she said.

Her oldest sister, Sonia Gonzalez, said Gonzalez reminds her a lot of their father, who reinvented himself many times over the years.

“He grew up as a village boy in the rural mountains of Michoacán, Mexico, and went on to work in restaurants, cut down Christmas trees and pick strawberries and broccoli in the fields of Salinas,” she wrote in an email. “From there, he started selling produce door-to-door, then at flea markets and eventually built his own produce distribution business from the ground up. As the youngest of nine kids from a working-class family, Jessica’s always been incredibly resourceful, responsible, and amazing at reinventing herself.”

Like a lot of millennials, Gonzalez taught herself how to make candles by watching YouTube videos. She started with hand-dipped tapers, working in the garage on the farm that helped her feel safe and connected to her parents. “It was a really nice environment to try something new and creative,” she said.

Inspired by her family’s produce, she cast real corn, strawberries and cherries in plaster, then made a silicone mold to create copies. Even when using the same mold, color can vary from batch to batch, and how it cools also affects the result. “That’s just how handmade things are,” she said. “There’s always some variation.”

When she moved to Los Angeles in 2023 to be with Colindres, her business took off. “L.A. is a great place to grow,” she said. “There’s so much opportunity here. When I go to a farmers market, I never know who I’ll meet.”

She sold her candles in person at craft shows, the Hollywood Farmers’ Market and most recently, during a residency at the P.F. Candle Co.showroom in Echo Park.

“I have a lot of respect for her as a fellow candle maker (making molds is not easy), but getting to know her story more and how her choice of foods and wax is reflective of her family’s history gave it so much meaning,” P.F. Candle Co. founder and creative director Kristen Pumphrey said in an email. “It’s been a tough couple of years for L.A. businesses, so we gotta stick together — there’s this wonderful sense of community hosting a local brand that’s so passionate about their work.”

As her business has expanded, her products are now available at Terrain, Joan’s on Third and the MoMA Design Store in addition to her website. She has also had to source beeswax from other vendors across the country to keep up with demand.

Kimberly Curtis, owner of Hide & Seek Vintage in Studio City, said Gonzalez’s strawberry and cherry birthday candles “flew off the shelves last year” during the holidays. “Our customers love them,” she added.

Still, Gonzalez stays connected to her Central Valley roots. Everything she and her small team make in downtown Los Angeles is handmade and “takes time,” she said, describing the steps involved in crafting quality candles. Right now, her favorite is the Nopal Cactus candle, which she made using a clipping from an employee’s yard. While others help her with production, wholesale management and packaging, she focuses on sales, content and all-new product development.

When asked if she has advice for others who want to start their own business, Gonzalez admits she sometimes feels overwhelmed.

“The biggest thing that has gotten me through the toughest spots is my why or my reason for starting,” she said. “I think that has to be really strong. That’s what brought me a lot of comfort when I felt like quitting: going back to the beginning and remembering why I started this.”

For Gonzalez, her reason is always close to her heart. “I wanted to feel connected to my parents in some way,” she said. “This was a good representation of my upbringing.”