Kizito Ahams, Senior Manager of Licensing and Publishing at Mavin Records, has shared fresh insights into the vision behind Afrocroiser, describing the initiative as more than a music camp but a platform designed to promote collaboration, protect intellectual property and spotlight the often-overlooked contributors behind Afrobeats.
Speaking in an interview after attending a conference in Geneva, Switzerland, Ahams reflected on how the project evolved from an idea into an international creative exchange involving Mavin Records, France’s SACEM and the French Embassy.
According to him, the concept began nearly three years ago following discussions with officials from SACEM after a speaking engagement. Those conversations eventually led to plans for a programme that would combine music, culture and international collaboration.
Rather than creating a conventional songwriting camp, Ahams said the goal was to build an immersive cultural experience that would connect Nigerian and French creatives while showcasing Africa’s growing influence in global music.
Protecting creators from future disputes
Beyond the creative sessions, Ahams explained that a major focus of the project was ensuring contributors understood the business side of music before recording began.
He disclosed that agreements covering songwriting splits and ownership percentages were signed before participants started creating music.
According to him, taking those steps early helps prevent future disagreements over royalties and songwriting credits if a song becomes commercially successful.
“Creativity and business can go hand in hand,” he said, stressing that protecting intellectual property is just as important as producing great music.
‘Without the song, there is no music’
Ahams also used the interview to highlight the importance of songwriters and music producers, arguing that they remain the foundation of every successful record.
He noted that many people misunderstand songwriting, believing it simply involves writing lyrics, whereas the creative process can begin with melodies, instrumentals or complete demo recordings before an artist adds a personal touch.
According to him, Afrocroiser aims to give greater recognition to the professionals working behind the scenes while helping them access more opportunities within the global music industry.
Expanding Afrobeats beyond borders
Speaking on the future of Afrobeats, Ahams said African music has no geographical limits and believes Nigeria can continue serving as a global hub for creative partnerships.
He pointed out that the success of internationally acclaimed songs involves far more than the performing artist, with managers, lawyers, producers, videographers, business executives and content creators all contributing to the final product.
He added that one of Afrocroiser’s long-term goals is to tell those behind-the-scenes stories while celebrating the collaborative effort that powers the music industry.
Ahams also noted that African music increasingly reaches international audiences through films, advertisements and other forms of media, making music publishing and licensing more important than ever.
The project, he said, is intended to ensure that creators receive proper recognition, ownership and compensation as Afrobeats continues its global expansion.