Nigerian rapper and singer YCee has raised concerns about the growing influence of social media platforms on the music industry.
The “Jagaban” hitmaker said platforms such as TikTok have changed how artists gain attention, making it possible for people to become popular without passing through traditional industry channels.
According to him, the trend has affected how talent is discovered and promoted.
Singer says virality now influences music decisions
Speaking during an interview with Naija FM Lagos, YCee said some record executives now focus more on viral success than musical ability.
He explained that social media attention has become a major factor in deciding which artists receive opportunities and investment.
The singer argued that this shift has encouraged some people with limited musical experience to enter the industry after gaining online popularity.
YCee concerned about lyrical quality
The rapper also linked social media-driven fame to what he described as a decline in lyrical depth within modern music.
He said the industry has seen an increase in artists who gain recognition from a single trending moment rather than long-term creative ability.
According to YCee, the focus on online trends has changed the standards used to measure success in music.
Social media continues to reshape entertainment
Platforms like TikTok and other digital spaces have become important tools for music promotion, allowing emerging artists to reach global audiences quickly.
However, debates continue over whether online popularity should carry more weight than artistic skill and consistency.