Sports
ABUBAKAR Bukola Saraki (ABS) Ilorin FC has signed a Memorandum of Understanding (MOU) with Sports Flames Communications.
The agreement positions Sports Flames Communications as the club’s Strategic Marketing Partner.
The partnership signing took place on Friday at the Taiwo Awoniyi Media Centre, George Innih Stadium, Ilorin, with key stakeholders in attendance.
Speaking at the ceremony, ABS Ilorin FC Director of Football, Chief Alloy Chukwuemeka, described the deal as significant.
He said the partnership represented a major step toward improving the club’s professional operations.
He said: “This is one of the key events we will be having to ensure that ABS FC is run professionally.
“Today, we are bringing in partners, Sports Flames Communications, who are ready to join us in the business of football.”
Chukwuemeka added that the collaboration would strengthen the club’s structure and expand commercial opportunities.
He said the partnership would improve ABS FC’s visibility and deepen relationships with supporters.
The football director noted that ABS FC remained one of Nigeria’s leading talent-development clubs.
He recalled the club’s history of producing players who have excelled locally and internationally.
Chukwuemeka expressed confidence that the partnership would support ABS FC’s ambition for greater achievements.
He said the collaboration would enhance activities both on and off the pitch.
According to him, the partnership will focus on marketing, sponsorship, media promotion and fan engagement.
It will also support strategic communications and improved organisation of club activities.
The agreement comes as ABS FC continues efforts to return to the Nigeria Premier Football League (NPFL).
Chief Executive Officer of Sports Flames Communications, Olawale Olatoye, praised ABS FC’s consistency.
Olatoye described the club as one of Nigeria’s respected privately-owned football institutions.
He said; “ABS has demonstrated quality over the years. Those of us in football understand how difficult it is to sustain a club.”
He noted that ABS had consistently developed players capable of representing the national team.
According to him, the club’s structure and vision influenced Sports Flames Communications’ decision.
“ABS FC as a club is built on structure, vision and player development,” Olatoye said, praising the club’s contribution to football development through several successful players.
He mentioned Benjamin Frederick, Olakunle Olusegun and Issah Gata among notable graduates.
Others highlighted included Mubarak Adekunle, Ernest Governor and David Okoromi.
Olatoye said the players reflected ABS FC’s commitment to developing football talent.
He said: “This is a team with structure. This is a team that understands development. We believe that if we align, we can achieve great things.”
The Sports Flames Communications chief executive assured stakeholders of a strategic approach.
He said the partnership would require commitment, patience and effective implementation.
“We are not promising that it will come easily, but we are promising that we will be successful,” he said.
Olatoye explained that Sports Flames Communications already had a clear strategy.
“We are simply joining forces with ABS FC to help the club reach greater heights,” he added.
The partnership marks a new phase in ABS FC’s efforts to build a stronger football brand. (NAN)
F.O
Tags: ABS Ilorin Sports flames