Solomon Sanusi is a seasoned media strategist and the Director of Social Media Centre Marketing, a marketing firm with operations in Shenzhen, China, and headquarters in Lagos, Nigeria. He tells Tosin Clegg how he amplifies brands, talents, and enterprises, ensuring they are seen, heard, and made relevant through strategic media planning, innovative digital campaigns, and effective public relations.
How has your experience shaped your approach to making brands and talents visible?
I would specifically say I explore; I love to travel the world. I travel to get fresh ideas, even though there’s nothing new under the sun. You might need to tick it here and there to get another approach to suit what concept or idea that is in your mind or your client’s. That idea of exploration has worked for me. I keep myself up to date by exploring, by going places, by learning new things, and by being teachable. All these have made me innovative. And most importantly, just trying things out, because a lot of the time, you can plan all you know, but if you do nothing, nothing is going to be executed, so I take solace in trying things out. Sometimes you win, a lot of the time you fail, but the reality is, the more you try, the better you become.