Porsche AG and Mercedes-Benz Group AG are expected to be the hardest hit by President Donald Trump’s new 25% tariff on imported cars, set to take effect on April 3, 2025.
The additional duties could cost the automakers around €3.4 billion ($3.7 billion), significantly impacting their projected 2026 earnings, according to Bloomberg.
To counter the impact, manufacturers may need to raise prices or increase U.S.-based production.