PiggyVest was founded in 2016 to address the challenges of financial discipline and investment in Nigeria. Since then, the company has continually innovated, ensuring it meets the evolving needs of its users.
The introduction and rebranding of PocketApp were part of PiggyVest’s strategic effort to diversify its offerings and penetrate the social payments market. The platform’s rapid growth is indicative of the increasing shift toward digital-first financial solutions, especially among Nigeria’s tech-savvy youth.
PiggyVest also reported a 76% increase in its assets under management (AUM), demonstrating its continued relevance as a savings and investment solution for Nigerians. By the end of the year, users were saving ₦44,000 every second on the platform—an annualised total of ₦1.39 trillion.