The Nigerian-British Chamber of Commerce (NBCC) has emphasised the importance of prioritising Nigeria’s creative industry as a major driver of economic growth to foster bilateral trade and foreign investment.
This was disclosed during its 2025 Outward Trade Mission to the United Kingdom held from April 7th to 11th, 2025, reinforcing its efforts to advance Nigeria’s economic and cultural presence on the global stage.
“The Nigerian creative sector is a national asset. Its global reach, youthful energy, and boundless talent make it a key player in our economic diversification agenda and an ideal platform for fostering bilateral collaboration with the United Kingdom,” Ray Atelly, president and chairman of NBCC, said.