Meta is set to test a paid subscription service for its AI-powered chatbot, Meta AI, later this year — a move mirroring similar offerings by OpenAI and Microsoft, a source familiar with the matter told Reuters on Thursday.
The test is expected to begin in the second quarter of 2025, though the source noted the service is unlikely to generate significant revenue until at least next year.
Meta AI, launched in September 2023, is a virtual assistant powered by large language models designed to handle reasoning tasks. While Meta declined to comment on the planned subscription, the initiative reflects CEO Mark Zuckerberg’s push to strengthen the company’s standing in the AI race against Microsoft-backed OpenAI and Google.