Experts in the marketing communications industry have advised businesses on the potential benefits of Artificial Intelligence in empowering brands to optimise their strategies.
In a statement from a three-day 2025 Management Strategy Conference organised by the MediaFuse-Dentsu Nigeria, the experts urged commitment towards shifting to AI adoption for a dynamic creattivity and undersanding the evolving client needs and expectations in today’s dynamic digital landscape.
Speaking at the conference, the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Okeke, emphasised that the marketing communications industry was transitioning to a future, where AI, data science, and platform development would play pivotal roles.