For Nigerian businesses looking to export, the road is anything but smooth. This is because lack of data, inconsistent supply chains, poor standards and financing hurdles have become major roadblocks.
Urena Iheme, chief executive officer of Fefereti Group, said breaking into international markets has been tough.
Iheme shared her experience during the Export Management Programme (EMP) 18, a training programme backed by Fidelity Bank and Lagos Business School in Lagos on Friday.