Production of one of Nigeria’s leading beer brands, Harp Lager beer, has been stopped for over four years, leaving some ardent customers yearning for its return.
Introduced in 1974 and once a dominant force alongside Star Lager, Harp Lager was a symbol of competition between two of Nigeria’s largest beer makers, Guinness Plc and Nigeria Breweries.
However, changing market dynamics, increasing competition, and rising costs have led to the discontinuation of the beloved beer brand. By 2019, sales of Harp had fallen by double digits escalating the urgent decision to halt production.