Business
By Anthony Isibor
Nestlé Nigeria has unveiled a multimillion-naira consumer promotion to mark the 60th anniversary of its Maggi seasoning brand in Nigeria, with 12 brand-new sports utility vehicles (SUVs), N60 million in cash prizes and several household appliances among the rewards.
The promotion, which runs from November 1 to December 31, 2026, will also make 60 Nigerians millionaires, with each winner receiving N1 million.
Speaking at the Maggi @ 60 anniversary celebration and unveiling of prizes in Lagos, Fumi Oshinaye, Nestlé Nigeria’s Category Manager, said the company was offering the rewards to appreciate consumers whose loyalty had sustained the brand over six decades.
Other prizes include triple-door deep freezers, cookers, ovens, microwave ovens, fans, airtime and additional cash rewards.
Although the company did not disclose the total amount budgeted for the promotion, Oshinaye acknowledged its scale when asked by Realnews Magazine how much the entire exercise would cost.
She pointed to the 12 SUVs, N60 million in cash prizes and the range of household appliances, describing the package as “Maggi-nificent”.
She also assured consumers that all 12 vehicles would be won before the promotion ends, adding that the exercise would cover the entire country, not just Lagos.
According to her, winners will emerge through biweekly draws, with the company expecting the vehicles to be on Nigerian roads within the next few weeks.
To participate, consumers are required to purchase Maggi Star or Maggi Chicken seasoning packs, obtain the unique codes inside the packs and dial *80113 or scan the code to enter the promotion.
Beyond the consumer rewards, Nestlé has also sent 15 of its top distributors on an all-expenses-paid seven-day trip to Cairo, Egypt, in recognition of their contributions to the brand’s growth.
Oshinaye said Maggi’s 60-year journey in Nigeria had been sustained by consumers, farmers, distributors, business partners and employees who had helped establish it as a household name.
The anniversary also features a documentary chronicling the brand’s history in Nigeria through the experiences of farmers, distributors, consumers, creators and former brand executives.
She said the company remained committed to maintaining consumer trust and providing products that continue to feature in Nigerian households.
A.I
Nov. 9, 2026
Tags: Fumi Oshinaye Maggi @ 60 Nestlé Nigeria