At Adobe, the marketing team is first to test many of its own products.
“I am customer zero at the company,” said Lara Balazs, Adobe’s chief marketing officer. “We are co-creating the products that allow us to go to market. I can give the product people feedback on what works and what doesn’t.”
Balazs joined Adobe 18 months ago from Intuit, where she also led marketing. She said that being a CMO today means getting ahead of constant changes.
“You’re disrupting yourself. You’re reinventing yourself so that you’re a learner all the time, and not assuming that what you did yesterday is going to get you where you’re going to be tomorrow,” she said.
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