Google shifts phase-out of cookies in Chrome browser to 2025

Google has shifted its plan to phase out third-party cookies in the Chrome browser to 2025, citing the need to give regulators some time.

The company disclosed this in a blog post on Tuesday ahead of its Q1 2023 report. Google said it is still working with the ad industry and regulators on the plan, including the UK’s Competition and Markets Authority (CMA), which is conducting a review of its practices.

Cookies are small pieces of data that a website sends to a user’s browser, which are often used to record browsing activity for advertising purposes. Banning third-party cookies is expected to give Chrome browser users data privacy.