Building Investments Worthy Startups

Startups come into existence for the purpose of solving a particular problem in the society. Every startup aims to be a worthy investment in the eyes of its potential investors.

A startup’s business end goal, is to be valuable and have the ability to always connect to its end users.

What is a startup business?

A startup is an entity that engages in the introduction of new products or services. It either creates a new market or paves into an existing market.

Majority of the startups in the world, are mainly technology based. Only few deal on industry specifics or retail markets.

A startup business tends to focus on bringing new innovative procedures into the marketplace.

Most startups seek funding through personal savings, and crowdfunding from angel investors or preseed funding.

In recent years,investing in startups have not been without its hitches. Smaller startups are beginning to close down their businesses and return investment funds to their investors after inability to scale up in their few  years of launching in the marketplace.

The pressure to build an investment worthy startups cannot be overemphasized. Startups must always focus on reliable new products or services, stable business policies, a good team, good financial projection, and a good business model that will always make it viable to investors and its end users.

What are investment worthy startups?

Investment worthy startups are businesses that have been able to leverage on its potentials to become successful in a new or existing market.

When investors, invest in startups that are likely to scale up within a short time, they are likely to get a huge return on their investments.

Investment worthy startups have all the green flags in check and they are likely to turn into large scale sustainable businesses in the future.

How can one build an investment worthy startup?

  1. Develop the right new idea

There are so many similar ideas in the marketplace, But when your business idea is the new sheriff in town, you should expect a higher return on investment.

A Startup founder, should be able to create new ideas that can solve new the pain points. The new idea should be workable.

Questions that should be asked before a startup can develop investment worthy ideas are:

  1. Has anyone ever been able to develop this unique idea?
  2. Is this idea capable of being a good investment?
  3. Will it serve its purpose?
  4. Does it have a market for it?

Will this idea develop a new product or service that has never been invented before?

A startup founder, should be able to understand the potentials of his innovations.

The idea should be able to create sustainable opportunities for the new business.

  • Hire a competent team

A startup with the right expertise can be an advantage over its competitors. A good team will always look for ways to address challenges and diverse ways on providing customer needs without delays. A good team will always update innovations that will make the startup business to become a valuable asset to its investors.

Technology based startups, should always work with a team that can introduce new-cutting edge advanced technologies that will serve the demands of its end users.

The startup team must develop a unique working culture that will ensure the business is accountable and compliant to regulations.

  • Check up with the account records

A startup cannot be an investment worthy startups, if it can’t fix up its money issues. The startup must always ensure that there should be proper records of its finances at all times.

Create a record book software, that can monitor expenses and incoming revenue. Categorize each money spent in the business.

  • Have a good business model

This is one of the best ways to identify if your startup is worthy of investment. A good business model is a comprehensive plan that identifies the market, the target customers, the cost of operations and the source of income generation.

An investor will only work with a startup that has a defined plan of operations. It shows the startup understands the kind of business it wants to operate.

  • Choose the right investor

Not all investors are meant for your startup. Scout around until you find the investor that relates with your type of brand. Conduct due diligence on the potential investor.

  • Introduce a sustainable product or service

Any product or service that  will be introduced, must be able to solve a new problem or limit the pain points customers undergo from utilizing other products.


Building an investment worthy startup is not a walk in the park. A startup must be able to show that they are prepared to keep up with the standards of a functional stable business that can bring in steady investments from investors.

Emmanuel Otori has over 10 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank, GiZ, Consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA. He is the Chief Executive Officer at Abuja Data School.

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