Facebook and Instagram will label more AI-made images ahead of November election

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The parent company of Facebook and Instagram said Tuesday it would ramp up its use of labels on artificial intelligence-generated images ahead of the November election but warned it doesn’t yet have the ability to easily detect audio and video made with AI. 

Meta said in a blog post that people using its apps want transparency around the quickly improving technology known as generative AI and that the company’s answer for now is to apply a label, “Imagined with AI,” whenever possible. 

“It’s important that we help people know when photorealistic content they’re seeing has been created using AI,” Nick Clegg, Meta’s president for global affairs, wrote in the blog post. 

Clegg wrote that in the coming months, Meta would start applying the labels to images on Facebook, Instagram and Threads. He said the labels would appear in all languages supported by each app.