World

Biden campaign makes big Black history push to re-energize Black voters

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ATLANTA — This Black History Month, President Joe Biden’s re-election campaign is making a big push to publicize the Black history made under the Biden-Harris administration.


The question is how much that message matters to those Black voters who are wavering on the edges of the Biden coalition right now.


From a historically diverse administration, complete with the nation’s first Black vice president and defense secretary, to historic lows in Black unemployment and historic highs in Black business ownership, Biden’s re-election campaign has spent millions of dollars driving that record home to voters ahead of a general election in which he’ll need strong support among Black voters to secure victory.


“Black history is American history,” one Biden campaign radio ad begins. “Our sacrifices and achievements make this country stronger, so we celebrate Vice President Kamala Harris, Secretary of Defense Gen. Lloyd Austin and Supreme Court Justice Ketanji Brown Jackson.”