Business

Smirnoff reinforces its commitment to delivering unrivalled experiences

In the celebration of ‘Detty’ in December 2023, Smirnoff took centre stage at three of the biggest music festivals in Lagos; Empire Warehouse, Nativeland Festival and Asake Live in Concert.


These events provided an unmatched platform for consumers to revel in the thrill of live performances and the infectious energy that defines Smirnoff events.


Revellers were immersed in the world of Smirnoff with Instagramable photobooths, exciting Smirnoff cocktails, Smirnoff Merchandize stands, a tattoo station and epic performances by an array of hot-in-culture artists including, Asake, Olamide, Ayra Star, Odumudo Blvck, Bloody Civilian, Shallipopi as well as DJs, Uncle Waffles, DJ Titanium